Unigames

Visual campaign for Unigames 2026, from attraction posts and stories to shirts, wristbands, badges and stage pieces, with the Rancho das Atléticas logotype.

Area: Campaign and event materials
Industry: University events
What we did: Visual campaign · Posts and stories · Motion videos · Shirts, cups and merchandise · Wristbands, badges and lanyards · Stage scenery and banners · Rancho das Atléticas logotype
When: April 2026

Unigames brings athletic associations from all over the country to Alfenas, in Minas Gerais, for sports competition, afternoon parties and nights out. In 2026 it ran for five days, from April 17 to 21.

The campaign had to keep that energy going for weeks: announce each attraction, sell the packages by batch and, when the event arrived, look the same on screen, on the shirt, on the wristband and on the stage.

Announce more than fifteen attractions and give each one its moment, without repeating the same piece.

Sell packages by batch, on short deadlines, and keep the urgency up until the batch turned.

Talk to athletic associations from all over Brazil and to the people already in Alfenas, on social media and at the event itself.

Make the same look appear on screen, shirt, cup, wristband, badge and stage.

Daily line-up posts and stories
Attraction cover stories
Package and batch sales pieces
Motion videos for social media
Shirts and cups
Wristbands, lanyards and badges
Stage scenery and banners
Menu and access sticker
Rancho das Atléticas logotype, carousel and illustrations

The symbol, stroke by stroke

The line-up, day by day

Each day of the event got its own piece, with a theme and the names that would play, and each attraction got its own cover story. All of them share the same cut-out photos, the same shapes and the same lime, pink and purple, so the feed looks like one thing.

Selling the packages

The sales pieces follow the pace of the batches: five days of event, batch turning today, last packages, individual sales released and weekend with no fee. Short phrases, big numbers and a photo of people having fun.

At the event

The same look went to the shirts, in pink, purple and green, to the cups, wristbands, lanyards and badges by area, to the menu, to the access sticker and to the stage scenery and banners.

Rancho das Atléticas

The Rancho das Atléticas is a mini event inside Unigames, with three days of living together on a farm near Alfenas. It got its own logotype, a carousel that explains the experience and a set of illustrations, such as the rooster, the skull and the hat, that work as stickers.