Create a brand that conveyed the personality of the company, and not just brightness.
Rion LED Decor
Visual identity for the Rion family's decorative line, from the symbol and typography to its applications on the facade, stationery, uniform, bag and app.
- Area
- Visual identity
- Industry
- Decorative lighting
- What we did
- Symbol and logotype · Color palette · Type family · Brand manual · Brand applications
- When
- March 2025
Rion Decor is the newest member of the Rion family and works with decorative lighting for the home. The request was for a brand that did not just shine, but conveyed the personality of the company.
We started from the essence already consolidated in the group's identity and added the lamp, so the new brand would carry the family's history and already point to the future.
Preserve the history and values of the Rion group while marking a new phase, tied to the future.
Build a cozy and sophisticated brand, with the elegance of furniture and decor objects, that worked on the facade, stationery, uniform, packaging and a phone screen.
- Symbol and logotype
- White and black versions
- Color palette
- Typography
- Brand applications
The symbol, stroke by stroke
The symbol
The symbol makes light the protagonist. The initial R was drawn with delicate, modern curves, which express the fluidity of lighting filling every corner of the home, and the lines recall a stylized lamp and rays of light.
The essence already consolidated in the group's identity gained the lamp's elements, and the brand came to link what the Rion family built to what comes next.
Colors and typography
#003366Blue
#975424Brown
#FF8625Orange
#FFFFFFWhite
#2C2C2CGraphite
iBrand
Headlines, for its strong presence and exclusive shapes
Mazzard
Supporting text, in Bold, Semibold, Medium, Regular and Light
The brand, in its versions
The pieces
Rion Decor now has a complete identity, from the symbol and the colors to the typography, with a manual that records the white and black versions and how the brand is applied to the facade, the stationery, the uniform, the bag and the app icon.
The brand speaks of more than lighting. It speaks of the care of someone who knows how much light changes a room.
