Convey strength and trust in a sector where the brand has to be taken seriously.
Rafael Armações
Visual identity for a rebar company, from the symbol and typography to its applications on the facade, uniform, business card and envelope, with a brand manual.
- Area
- Visual identity
- Industry
- Rebar
- What we did
- Symbol and logotype · Color palette · Typography · Brand manual · Brand applications
- When
- February 2026
Rafael Armações works with rebar, the steel structure that holds up big buildings. The request was for a brand that conveyed strength, trust and responsibility, and that worked on site, on uniforms, on documents and on the facade.
The symbol joins the letters R and A in geometric, striking lines.
Have a symbol strong enough to be read from afar, on the facade, and small enough to fit on the uniform and the business card.
Work on light, dark and colored backgrounds without losing legibility.
Give the colors a clear role: dark blue carries seriousness and vibrant blue draws attention.
- Symbol and logotype
- Versions on light and dark backgrounds
- Color palette
- Typography
- Stationery (envelopes and business card)
- Uniform
- Facade
- Brand manual
The symbol, stroke by stroke
The symbol
The R and the A share the same block, in straight, firm lines, inside a square with rounded corners. The signature comes in capitals, in a robust sans-serif typeface, to read well up close and from afar.
The colors
Dark blue is the institutional tone and brings safety and corporate weight. Vibrant blue is the highlight, bringing energy and drawing the eye to action points. The neutral tones give it room to breathe.
At the touchpoints
The brand was applied to the facade, uniform, business card and envelope, and the manual explains how to use each version so the identity looks the same on site, on paper and on the street.
Colors and typography
#26AFF6Vibrant blue
#92D6FALight blue
#122C4FDark blue
#5A6C84Grayish blue
#EAEEF1Light gray
Roboto
Brand text, in Regular, Italic, Bold and Bold Italic
The brand, in its versions
The pieces
Rafael Armações now has a complete identity, with symbol, logotype, colors, typography and a manual that guides its use on site, on documents and on the facade.
