IPM Engenharia

New identity for a construction company, from the symbol to the manual, with applications on stationery, business card and façade.

Area: Visual identity
Industry: Construction
What we did: Visual identity · Brand manual · Stationery · Façade signage
When: December 2024

IPM is a construction company recognized for quality and innovation in the building sector. The brand had to say that at a glance, with the solidity a building site demands and the modernity the company delivers.

The work was a complete redesign of the identity: a symbol, a logotype, a palette and a typeface designed to work together, and a manual so the brand is applied the same way everywhere.

The brand had to convey trust and professionalism without feeling cold.

The symbol had to work on its own and next to the name, on colored, black and white backgrounds.

The identity had to reach paper (contract, business card) and the street (façade) in full, which is where a brand usually loses strength.